Hey Reader,
I've been looking forward to seeing you again!
Here's a question…
Ever feel like your brain just hit “eject”?
Your mouth is open, but nothing's coming out.
Not a word. Not even a sound. Just the deafening whoosh of your brain abandoning ship while people are waiting for you to say literally anything.
Here's what's actually happening in that frozen moment: your brain thinks you're about to get eaten by a tiger.
“Maybe I'll mess up. Maybe people will judge Me.”
So your brain goes into protection mode and stops feeding you information. Thanks for nothing, brain.
But your brain doesn't know the difference between "might say something dumb" and "actual mortal peril."
So, it does what it's designed to do…
It shuts down the thinking parts and gets ready to RUN!
(Usually not an option)
Three things cause this brain-blanking nightmare…
First, you don't know your stuff well enough.
If someone asked me to explain blockchain technology right now, I'd just make vague hand gestures and hope for the best.
Second, other times you DO know it. You know it cold.
The problem is your thoughts are bouncing around like popcorn kernels.
No order. No plan. Just chaos.
You need structure. What are you saying first?
What's your main point?
How are you wrapping this up so people think, "Wow, that was brilliant."
Third, and this is the sneaky one, “Anxiety”.
Your brain perceives danger. It stops handing you words.
It stops handing you anything except sweaty palms and regret.
Here's what actually works: stop fighting it.
Let the anxiety show up. Don't block it. Just notice it's there.
Your brain is trying to protect you from something that isn't actually dangerous.
(Once you realize you're not about to get eaten.)
Do the opposite of what panic wants.
Panic wants you to rush, stumble, and talk faster.
So slow down instead.
Take a real “Pause”.
Three to five seconds before you even start talking.
Think about your first sentence.
Say it.
Then pause again.
Your brain gets the message. “Oh, we're okay. We're not dying. Cool.
Here's all that information you needed.”
Let it show up. Acknowledge it.
"Oh hey, anxiety. You think I'm in danger. I'm not, but thanks for trying to help."
Once you do that, something weird happens. The anxiety gets bored.
It realizes you're not playin'! And it starts to fade.
And suddenly, you remember how to do the thing you actually know how to do.
Need help building your “Vocal Confidence”? I can help. (and it’s Free)
I've spent 30+ years in Major Market Radio, not "blanking" on air.
I'll listen to your specific challenges and give you actionable tips you can use right away. No pitch, no pressure.
Just real help from someone who's been there.
(Link below)
Stellar Marketing Quotes
“The audience doesn’t care how perfect you sound. They care how real you are.”
Pat Flynn
“Brand is the promise you make. Marketing is how you keep it.”
Tamara McCleary
Playing Pictionary on the Radio is impossible
You can't draw pictures on the Radio.
That's what makes it the perfect game, Reader!
When Bert Convey (host of the hit TV show "Win, Lose or Draw") showed up at our station, we had front row concert tickets burning a hole in our prize closet.
And we had thousands of listeners who desperately wanted them.
We pitched the idea, he had the same thought, "How can you play when no one can SEE?"
The setup was deliciously simple. A random caller would be my "partner."
Bert would "host", just like on TV.
And I'd scribble furiously on a pad near the microphone while making drawing sounds that nobody could actually SEE.
The caller already knew the answer was "Beaver." But here's where it got good.
We told them to throw out the most ridiculous guesses possible before landing on the right answer…
"Mushroom! No wait, vacuum cleaner! Hold on, is that broccoli? Oh, I've got it now, BEAVER!"
Meanwhile, Bert's riffing with perfect comedic timing, the audience is howling at the absurdity, and everyone's having the time of their lives.
We were technically cheating, sure.
But the entertainment?
That was 100% real.
Here's what made it work. The audience didn't care that they couldn't SEE the drawings. They cared about the wild guesses, Bert's reactions, and the ridiculous journey from "mushroom" to "beaver."
They stayed tuned because we gave them a reason to.
That's the thing about great Radio (and great podcasts, and great presentations). Your audience doesn't need “perfection”.
They need entertainment. They need personality.
They need a reason to keep listening instead of checking their phone or switching to Spotify.
Most business leaders I work with worry about sounding “polished”.
They want to eliminate every "um" and flub.
They think professional means sterile.
But your audience doesn't want a robot reading a script.
They want the verbal equivalent of playing Pictionary on the Radio.
They want moments that make them lean in and think,
"Wait, how is this even working?"
Diversions
Your Thoughts
Quick pulse check. No judgment. Just curiosity.
(Also… this helps me make better stuff for you.)
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Free Coaching!
I'm offering a totally free 30-minute coaching call. Normally, I’d charge a hundred bucks an hour, but this one’s on the house.
For the first 20 minutes, ask me anything about improving your "Vocal Confidence", marketing your podcast, etc.
In the last 10 minutes, I’ll toss you a couple of quick questions.
Things you're struggling with, where you like to hang out online…
You'll leave with (at least) one solid, profitable insight. And nope, there's no sales pitch.
We can do it by Zoom or phone, whichever you prefer. https://calendly.com/roycethewriter/royce-coaching-call
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