Hey Reader,

You know something?

Most people think ‘copying’ is cheating.

I think it's genius.

Watch a toddler learn to walk. They're not inventing some revolutionary new walking technique. They're copying every adult they see, wobbling around like tiny drunk people until suddenly... they've got it.

Same thing happens in the kitchen. You want to make killer pasta? You don't start by throwing random ingredients at the wall. You find a chef whose carbonara makes you weep with joy, follow their recipe to the letter, mess it up three times, then finally nail it.

Once you've got the basics down, you start tweaking. Maybe a little extra pepper. Different cheese. Before you know it, you've created something that's uniquely "yours".

“Communication” works exactly the same way.

Find five people who absolutely captivate you when you tune in.

Maybe it's how they pause for effect. Or that thing they do where they lean in right before delivering the punchline.

Study them like you're cramming for finals.

Watch their interviews, their casual conversations.

Break down what makes them “magnetic”.

Then comes the fun part - trying it on. Some things will feel natural, like slipping into your favorite jeans. Others will feel like wearing clown shoes to a business meeting. That's totally fine. Keep what fits, toss what doesn't.

The magic happens when you stop copying and start creating your own communication style from all these borrowed pieces.

Whether you're hosting events or interviewing guests on your podcast, this copycat method can transform how you connect with your audience. But sometimes you need someone to help you spot what's working and what isn't.

That's where a quick (free) chat with me comes in handy.

I've spent 30+ years in Major Market Radio, and I can usually pinpoint exactly what's keeping your audience from hanging on every word.

Want to grab fifteen minutes and see what we discover?

(Link below)

Stellar Marketing Quotes

“The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you — they could be just sitting there, chuckling and listening… there’s nothing like that.”

Marc Maron

“I attribute my success to this: I never gave or took any excuse.”

Florence Nightingale

Getting ‘pre-fired’ has to be one of life's most awkward experiences.

You know that feeling when you're stuck in limbo, pretending everything's normal while everyone knows the end is coming? It's like being a lame duck, except ducks are actually useful.

Showing up to work every day knowing your replacement is already picked out, your desk will soon belong to someone else, and your boss is basically counting down the days until you're gone.

The worst part? You still have to smile, do your job, and act professional.

It's the workplace equivalent of a slow-motion breakup where you're both still living in the same apartment.

Well, how would YOU feel if you were fired a MONTH in advance?

To add to the fun, your “Job”… is being “live” on the Radio!

That's what happened to me when I was doing mornings in Kansas City.

The station had been sold, and they gave us notice that they would be eliminating the entire staff.

Not only that, the ‘new’ program director (who lived in New York City) gave an interview in which he said, “It'll be interesting going from a city that never sleeps to a town full of sheep!”

Obviously, morale around the station was not too high.

To “get back” in our own ways, we would occasionally drop in sheep “Bahhing” sounds in between songs.

For MY final show, I signed off with the sounds of a Marching Band.

And for my “last words”, I used one of my favorite quotes… “If they're going to run you out of town, make it look like you're leading the parade!”

Diversions

Your Thoughts

What's your biggest motivator for podcasting? Sharing my expertise or passion Building a community Generating income